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Mountain Sledder Magazine | December 13, 2017

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BoonDocker Boosts Team with Addition of Industry Heavyweights

BoonDocker Boosts Team with Addition of Industry Heavyweights

If BoonDocker was a hockey team instead of a snowmobile aftermarket performance company, you might think it was gearing up for a run at the Stanley Cup. The BoonDocker roster has been rounded out with the signing of a couple of snowmobile industry heavyweights this off-season.

Last week it was announced that Allen Mangum, former owner of Timbersled, has joined BoonDocker as a fifty-percent partner in the company. And now it has been revealed that unrestricted free-agent Steven Marlenee, of Marlenee Photography, has been brought on board as the new Sales and Marketing Director.

 

BoonDocker Boosts Team with Addition of Industry Heavyweights

(Idaho Falls, ID) October 6th, 2017 – Boondocker, LLC is pleased to announce that Steven Marlenee has joined the management team in the role of Sales and Marketing Director. Mr. Marlenee will be focused on the development of a Dealer Network and to increase sales and visibility of both new and current products.

Mr. Marlenee brings more than a decade of executive management and sales experience from his previous career in the Energy Industry, where he grew and managed companies ranging from $10 MM – $220MM in annual gross revenue. In his career in the Industry, Mr. Marlenee has extensive experience in the management of sales teams, cost control, financial modeling and team building. Aside from his Oil and Gas career, Mr. Marlenee has had great success running Marlenee Photography where he has attained industry recognition for his images, video and articles focused on off-highway recreation. Mr. Marlenee has also been very active in the politics of public land-use, as a board member of the Colorado Snowmobile Association.

With the previous addition of Allen Mangum, and now with Steven Marlenee, Boondocker has an industry-leading management team and is very well positioned for growth. “We are very excited to see what the future holds for Boondocker and what Steven brings to the table”, said Rocky Young Sr., founder of Boondocker. “Steven’s ability to capture the essence of snowmobiling, along with his ability to develop a strong outside sales team focused on customer service is the perfect fit for Boondocker. Steven embodies the essence of what snowmobiling should be and we’re looking forward to having that addition to our marketing and social media, on top of his management experience”, said partner Allen Mangum.

 

BoonDocker - Steven Marlenee

Former energy industry executive and accomplished snowmobile photographer, Steven Marlenee.

 

BoonDocker to benefit from top-quality content

Mr. Marlenee expands, “While my focus is the implementation of a high quality, well-respected dealer network, I want to remember where I came from, and the creation of high-quality content lends itself very well to this new position. Every product at Boondocker is really ‘cool’. Everyone wants better performance and reliability, and the adventures of those that accept the challenges of the backcountry lend themselves, very well, to a unique story, and I want to integrate that into the Boondocker marketing campaign. This content is also a unique intangible that we can now offer our athletes and dealers.”

He continues, “For me, this is a dream job, in the center of the western-riding universe. It is also my vision to better leverage some of the best athletes in the industry, those who are already choosing to ride for Boondocker. To me, that says a lot, when someone like Dan Adams or Chris Burandt, someone who has the option to ride for any aftermarket provide out there, when those guys are choosing Boondocker, you know the product exceeds expectations.”

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