McCall| Mountain Sledder Magazine
Traditional films can be hard to get to the masses. I would rather have many people see the work I put so much time into than just a few because the rewarding part is making someone feel an emotion watching a video and getting them excited for the season or making them want to ride. With how the Internet is now, there are so many great platforms to showcase the webisodes, and “White Gold” will be free to watch on YouTube.
Ronnie was totally stoked to explore the possibilities with the Timbersled and the amount of freeriding terrain the snow covered backcountry has to offer. For me it was really fun to show Ronnie the new sport that has consumed me for the last few years and now he really knows why.
FXR is growing in the backcountry. They’re lucky enough to have sledding rock stars Bret Rasmussen and Sahen Skinner as their top-tier sponsored riders, but in 2014, they started the hunt to find a female backcountry rider who could rep their brand. According to FXR marketing guru, Doug Rust, ” …